Asiatica Travel launched new logo




Asiatica Travel, the specialist of tailor made tours in Indochina today officially launched its new brand identity, inclusive of a new logo and re-designed website.

The updated brand identity represents a significant shift in Asiatica Travel’s overall vision, look and message. The Company felt an updated brand was significant to embrace its strategic development.


Old Logo

New Logo


The corporate logo has been modernized to reflect the newly integrated brand communication, yet maintains the integrity of key elements within its original logo such as the colours. The new logo adds dimension and motion to the previous logo symbol, featuring a stylized A letter in shape of walking legs. This icon represents the moving forward direction of the company. The logotype with a swoosh is upright and powerful, underscoring the strength in the Company.

"After more than ten year growing in Indochina travel market, we required a stronger brand identity to distinctly communicate our position. We have world class service and we need a world class identity system. We now have new logo and new website with new interface and new domain". We might look different but our core values remain unchanged. We will continue to offer the personal service and selective travel experience to our clients worldwide", said Nguyen Manh Hoa, Founder & Chairman of Asiatica Travel.


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  • Boutique style service at reasonable cost
  • Private tours tailored to your own desires
  • Worry-free travel, on-the-ground support 24/7
  • Local feel and off the beaten track travel focus
  • Traveling, sharing and giving back with us